Just Who is This Patti Cockerham?

Patti Cockerham’s favorite thing is to launch or invigorate a brand, watch consumers respond with delight, and grow her clients’ businesses.

It’s something she’s seen many times in her years as an award-winning marketer of consumer products and a goal she set in founding OnPoint Insights, a strategic business and marketing consultancy that provides focused wisdom for business growth.

Patti has shepherded some of the largest brands in America, including Kleenex tissues, Huggies diapers, Pull-Ups and Little Swimmers pants, and others. She has created new brands and grown them to multimillion-dollar product lines, as well as driven established brands to record revenue, market share and profits. In one instance, her team grew its business line so successfully that competitor Procter & Gamble withdrew from the category entirely. (Needless to say, that delighted her employers at Kimberly-Clark Corp.)

Specializing in helping businesses build and grow brand equity and market share, Patti partners with management teams to think, rethink and act. She is renowned for her ability to identify and translate consumer insights into compelling equity-building positions and marketing programs to deliver dramatic results. She is also particularly adept at helping teams innovate and think outside the age-old box, whether they are creating new products or reinvigorating established brands.

Working with new-to-the-world products ranging from health care to food and wine, Patti helps develop and implement successful business and marketing plans that cover every step from category architecture and new-product identification to market launch, ensuring success — and measurable growth — at every phase.

She has repeatedly re-energized established brands, offering fresh and innovative ways of looking at markets, helping companies excite both existing and potential consumers, and creating brand dominance.

Patti is an organized, creative, strategic leader, who understands business needs and goals — viewing them from both the company’s and the consumers’ perspectives — and works tirelessly to find the best solutions for each client. Drawing on her arsenal of experience with traditional and nontraditional methods, from market research and consumer promotion, to Web selling and viral outreach, Patti helps her clients ask and answer the right questions, develop and implement targeted plans and processes, delight their consumers, and achieve consistent, measureable growth.

Patti holds an undergraduate degree in retail merchandising from Iowa State University and an MBA in marketing from Indiana University. In her spare time, she likes to ski, travel, alphabetize her spices and delight others with her cooking.